June 2016 Archives

Every corporate photographer is looking for an edge, a way to offer added value to clients. Next time you're in a fixed location for a client project, consider adding a time-lapse photo feature.  You've seen these for behind the scenes views of lighting setups, but time-lapse is most effectively used when there's a building up or progression that can be traced from beginning to end.  And no need for a lot of special equipment or video capability.  Just a sturdy tripod, an extra camera with timelapse capability, or a nifty little device called an intervalometer.  I use a Canon version that lets you set the shutter to trip at any fixed duration. It's advisable to use manual camera settings and check that the camera is operating well from time to time.

I photographed at Yost Ice Arena at the University of Michigan for a New York agency.  The end client was Dow.  Their foam panels were being laid as a new substrate for the ice surface where the U of M hockey team plays. Since I would be there a good part of the day, I set up a tripod in the stands with an overall view of the surface and set the intervalometer for every 30 seconds. Over the course of 4 or 5 hours I had a lot of images to use for the timelapse. 

Since I also handle video in my business, I took the photos in my video editing software, Premiere Pro, and assembled them in a minute long montage.  It's not earthshattering or overly dramatic, but with some added music did provide a nice little piece the client could use on a website.


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